OUR STORY

Clovey: Where Care Meets Color

At Clovey, we don’t just create lip products — we design mindful beauty experiences.
We believe that beauty is about balance: expression and care, style and awareness.
Our Clovey Lip Oil Stain embodies that philosophy — a smart fusion of rich color, deep hydration, and modern innovation inspired by Korean beauty rituals.

Our Philosophy: Designed for the Conscious Beauty Lover

Beauty is evolving — and so are we. Today’s beauty lovers want products that not only look stunning but also feel good — inside and out. At Clovey, we combine high-performance formulas with gentle, responsible ingredients.Our creations are made with care for sustainability, simplicity, and sensory delight — so you can shine with confidence and conscience.

Innovation in Action: The Clovey Lip Oil Stain

Say goodbye to dry lips and fading color.
The Clovey Lip Oil Stain is our signature innovation — a lightweight, nourishing formula that adapts to your natural lip tone and delivers long-lasting radiance. Inspired by Korean skincare science, it blends the shine of an oil with the staying power of a stain. Infused with hydrating botanical oils, it conditions your lips while delivering a soft, healthy glow that lasts all day.

This isn’t just makeup. It’s a moment of self-care — wrapped in modern, sustainable design.

Built by the Clovey Community

At Clovey, we don’t dictate beauty — we co-create it. We listen, collaborate, and evolve with the people who use our products every day. Through shared stories, feedback, and honest connection, our community helps shape every new formula and idea.

Real experiences spark real change — and that’s how we stay authentic, relevant, and inspired.

What’s Next: A Smarter, Softer Beauty Revolution

We’re just getting started.

Clovey is expanding with refillable systems, multi-use formulas, and packaging innovations that reduce waste without compromising on luxury.

Our mission is to make beauty smarter, gentler, and more conscious — while keeping it effortlessly chic.

Join the Clovey Movement

Clovey is for those who want more from their lip care — more glow, more comfort, more meaning.

Together, we’re redefining beauty: smarter, softer, and bolder.

Be part of the movement.

Discover the difference with Clovey.